Is there anything that Lil Wayne cannot do? That is a valid question that I am beginning to ask myself. I have been a fan of the entire Cash Money Records Movement since the Cutlass, Monte Carlos and Regals days. To clarify, we’re talking the mid 90s. That predates the label’s evolution which has seen CMB become arguably the most powerful record label in the world. I often think of the fact that I, nor anyone else, outside of CMB can honestly testify to imagining Wayne’s catapult to definitively being TOP 5 DEAD OR ALIVE, as an artist that is. My opinion is not just based on lyrics alone; he has progressed from the sidekick, an after thought in the Hot Boyz rap group, to Stunting like His Daddy, to the series of Carter albums, up to Lil Wayne–President of Cash Money Records/CEO of Young Money Entertainment. Have you ever heard the term, meteoric rise? Well Wayne’s ascension is the epitome of the word.
His latest venture substantiates his existence as a cultural icon; his impact and relevance transcends race, creed, or color. Lil Wayne is a brand! The conversation of whether or not he is better than certified G.O.A.T candidates Jay Z, Nas, and Eminem is senseless at this point. More than anything people should celebrate his creativity, his vision, his growth, and the longevity. Forget us not that Lil Wayne is a product of the golden era of rap- the 90s- when tours raked in millions, as well as album sales. The “Good Ol’ Days” some might say. Well for visionairies like Lil Wayne, days are always good. ‘Why?” you might ask. Because the payoff for their hustle makes it so.
With TrukFit clothing, Lil Wayne is embarking on a new sector of Hip Hop culture- Fashion. This past weekend Lil Wayne unveiled items for his skateboard inspired brand which will officially debut at the Agenda Tradeshow in New York City this coming 23rd through 25th of January. With its motto, “Respect Few, Fear None” there should be little doubt that this venture too will take off and add some more zeros to the YMCMB Empire.
As of now, the line is to include T-shirts, hats, and other skateboarding apparel accessories. No official information has been given as it pertains to retail stores, and purchasing outlets.
For more details on TrukFit the brand, visit: www.trukfit.com
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