The search is on for twelve women who will win the opportunity to become an Allure Moscato Brand Ambassador, and participate in a video with legendary Hip Hop Artist Warren G. A complete multi-faceted promotional program, focused upon Allure Moscatos produced by Bronco Wine Company, was announced earlier this week.
Twelve Allure Models (six from Northern California, six from Southern California) will be selected from a group of up to 30 finalists (up to 15 from each region). To enter the contest, potential Allure Models (25 or older) can submit a “model quality” photo and short paragraph explaining, “Why I Should Be Chosen as an Allure Model.” Entries can be submitted online through one of these partnering radio stations:
- KMEL San Francisco Bay Area, Northern California – www.kmel.com
- KPWR Los Angeles, Southern California – www.power106.com
- Pandora Radio Los Angeles – www.pandora.com
Innovative Advertising Strategies, of Lafayette, California is the agency running the campaign, with project management through Brand Elite, LLC, the Los Angeles company focused on entertainment and sports stars with active wine interests.
Connect with Warren G Allure Moscato – Social Media Links
Twitter: http://www.twitter.com/AllureMoscato and @AllureMoscato
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