Latto doesn’t charge upcoming female rappers for features, according to the rapper’s recent Billboard feature.
In Billboard’s 2023 Women in Music Powerhouse, Latto, whose legal name is Alyssa Michelle Stephens, was recently profiled. Raised in the Atlanta metro area, the celebrated lyricist talked about her path to fame while sharing memories of her early musical endeavors.
She recalled going with her father to video shoots featuring up-and-coming artists like Ciara and Dem Franchize Boyz, who drove his automobiles. She said, “I just remember being so mesmerized by the whole process.”
Big Latto also spoke on her days as a young talent on the music scene and detailed why she doesn’t charge rising female rhymers for collaborations.
The Real Reason Latto Doesn’t Charge Upcoming Female Rappers for Features
“I utilize my power in uplifting others on my way up. When you see Latto do a feature with an upcoming female rapper, I don’t charge them. The label got to cover the glam, but I don’t profit off that” the “Big Energy” flow queen told Billboard.
Additionally, Latto stated that she is an advocate for women’s rights and hopes that her words will inspire other young women to achieve their goals.
Last year, the Grammy-nominated rapper announced the launch of her charitable organization, which is called The Win Some Give Some Organization. Big Latto founded the organization in order “to empower at-risk young women by providing them resources and support to achieve a lifetime of success.”
Do you support Latto’s decision to not charge for a feature from upcoming artists? Share your thoughts in the comments!
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