Top 6 Best Link Building Tools in 2020

Link Building Tools

When it comes to Search Engine Optimization, link building has always played a crucial part in it. Over the years, the link building strategies have changed quite a lot, and businesses have adapted accordingly. Gone are the days when you could just get as many links as you wanted from a link farm or add irrelevant links to your website just for the sake of improving your numbers. Google has become much smarter now, and it can easily detect and penalize the websites that are using wrongful methods to establish backlinks. The new SEO world only accepts ethical link building practices which might require extra effort but are more fruitful as well as it can do wonders for your brand image. 

To build high-quality links, you will have to collaborate with the influencers and websites relevant to your niche. Finding link building opportunities on relevant blogs can be quite challenging, especially if you are trying to do it manually. This is where link building tools come into play. They allow you to find the relevant blogs and websites and can also help you shortlist opportunities available at hand. Some of these tools only pay attention to the prospecting and outreach aspects, while others offer complete services, including analysis and vetting. 

There are plenty of link building tools available out there that offer different services. In this article, I have mentioned nine link building tools that will help you boost your SERP rankings. Let’s take a look:



If you have worked in digital marketing or SEO before, then you must have heard of this one already. SEMRush is a powerful SEO tool that has got almost everything. It can be a complete link building solution for your business as it offers everything, including identifying link opportunities, backlink analysis, bulk analysis, vetting, and link outreach. The subscription for SEMRush will cost you $99.95, which is a fair price when you consider other useful features that come with it. These features can help you with content marketing, SEO, social media marketing, and etc. You will also get a trial period of seven days, which can help you decide whether you need this tool or not.


Another tool that has made quite a name in digital marketing is Ahrefs. Most people compare Ahrefs with SEMRush because it offers similar features. From identifying link opportunities to venting the links, Ahrefs offers you all kinds of link building services. It is an excellent tool, and you don’t necessarily have to be an SEO expert to use it. One feature that distinguishes it from others is that it sorts your pages by link growth automatically. This allows you to find out which of your webpages are performing best so you can replicate its strategy on others. Unfortunately, unlike other link building tools, Ahrefs doesn’t offer any free trials. However, you can pay $7 to try the app for seven days, which sounds like a fair deal.


Another great tool that can meet all your link-building needs is Majestic. It offers you everything from identifying link opportunities for your brand to analyzing your backlink profile. The one feature that sets it apart from other tools is “Link Context,” which allows you to find links based on their position on the webpage. Apart from that, you can use it for keyword research as well, which is a great add-on. The subscription price for Majestic starts from $49.99, which is quite affordable.


If you want to track all your link building campaigns seamlessly, then Linkody is the perfect tool for that. It helps you analyze your link building profile, disavow bad links, offers competitors insights, and allows you to manage your links and domain from one place. It also notifies you when you gain or lose a link, which is a great way of keeping track of your backlinks. The best part about Linkody is that it offers you a 30 days free trial without adding any credit card information, which is enough to decide whether you want to use this tool or not.


If you are looking for a backlink tool that specializes in influencer outreach, then Pitchbox is an excellent option for you. It allows you to find and get in touch with the top influencers in your niche and can save you plenty of hassle. You can get in touch with those relevant influencers by using their email templates. Pitchbox is much more than an email marketing platform because it is integrated with Moz, Majestic, and SEM Rush. The tool’s pricing detail is not available on the website yet, but you can get a demo by making a request on their website.


When you are talking about link building tools, you cannot simply make a list without Moz. It is among the most versatile SEO tools with great link building capabilities. It has many features that can help you boost your SERP rankings, but when it comes to link building, its Link Explorer tool is the main highlight. With this tool’s help, you can see the backlink profile of any website and find link opportunities. You can also remove or replace all the bad or broken links on your website. It also shows you what anchor texts other websites are using to link to your website, which helps you identify new keywords allowing you to create better content to generate more backlinks. 

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