With social distancing rules impacting people’s lives in 2020, the TikTok app has helped many around the world find moments of joy through song and dance.
Launched back in 2016, TikTok originally was launched exclusively in China under the name: Douyin. The app, which allows users to watch and create 15-second clips accompanied by music, found quick early success and expanded to a global release in September 2017. By 2018 the app’s parent company, ByteDance, was about to buy out TikTok rival, Musical.ly, merging their audiences.
By 2019, with 740 million, TikTok was outpaced only by WhatsApp in their downloads! That was an incredible pace. To put that in context, TikTok was the seventh-most downloaded app of the 2010s, although it was only around for four years of the decade.
The popularity of the app has only grown in 2020 with social distancing becoming a new norm. TikTok Challenges have provided an escape to fans, followers and creators, and the carefree nature of the app has attracted celebrities far and wide.
Since the start of 2020 the app has attracted 315 million new downloads, the most any app has ever gotten in a single quarter! Meanwhile, Facebook saw 186.1 million mobile downloads, and Instagram only saw 151.8 million. With the extra quarantine bump, the app has officially surpassed 2 billion downloads.
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