Flau’jae Johnson is redefining what it means to be a student-athlete in 2025. While most college athletes focus solely on their sport, Flau’jae is playing the game on multiple levels—dominating on the basketball court, making major entrepreneurial moves, and leveraging her NIL (Name, Image, and Likeness) deals to build a lasting empire. At just 21 years old, she’s not just securing the bag; she’s setting the blueprint for future athletes who want to take control of their own brand. Here’s a look at the Flau’jae Johnson NIL deals.
The Athlete and the Artist: A Dual Threat
Before Flau’jae became a standout guard for LSU, she was already making waves as a rapper. The daughter of late rapper Camoflauge, she inherited his lyrical talent and turned it into a thriving music career. She didn’t just bring her skills to the mic—she brought them to the business side as well. Using her NIL deals to grow in basketball and music, she proves athletes can succeed beyond one lane.
NIL Power Moves: More Than Just Endorsements
When NIL deals changed the college sports landscape, Flau’jae was ahead of the curve. Beyond traditional deals, she strategically partnered with brands that reflected her personal values and future goals.
- Music Industry Partnerships – Instead of just signing sneaker deals, Flau’jae leveraged her NIL status to land collaborations with major record labels and streaming platforms, ensuring that her music reaches millions while still balling out at LSU.
- Equity Over Endorsements – Rather than just accepting sponsorship deals, she’s investing in companies she believes in, taking equity stakes in Black-owned businesses and startups that align with her values.
- Fashion and Lifestyle Ventures – She’s not just wearing brands—she’s creating them. From streetwear collabs to her signature line, Flau’jae extends her influence into fashion.
- Real Estate Investments – Recognizing the importance of generational wealth, Flau’jae has also stepped into the real estate game. She’s been quietly acquiring investment properties, proving that she’s thinking long-term and securing assets that will appreciate over time. One of her biggest moves was purchasing 20 acres of land in Atlanta as an investment in her community, aiming to develop affordable housing and business opportunities for local residents.
The Future WNBA Star in the Making
While Flau’jae’s entrepreneurial success is impressive, her basketball skills remain elite. As one of the most dynamic players in women’s college basketball, she has positioned herself as a future WNBA star. With her exceptional skills and leadership, scouts see her as a top prospect for the professional league, so it’s only a matter of time before she is taking over the game as a top Baller Barbie.
Her ability to balance sports, music, and business showcases a new era of athlete empowerment. She’s proving that college athletes don’t have to wait until they go pro to take control of their financial futures.
The Future is Flau’jae
Flau’jae Johnson isn’t just playing the game—she’s changing it. Her strategic NIL deals, music career, real estate investments, and WNBA potential are setting her up for long-term success, proving that she’s not just an athlete or an artist—she’s a mogul in the making.
Whether she’s dropping buckets, dropping bars, or closing real estate deals, Flau’jae Johnson is a name that will be remembered for years to come. The question isn’t what she’ll do next—it’s how big she’ll take it.
Image Credit: Kristen Young/LSU / Contributor | Getty Images
