Is Tyler Perry about to own BET? According to reports, the Madea Goes to Jail star is now speculated to be looking into procuring a majority stake in BET Media Group.
Paramount, BET’s parent company, is allegedly venturing to sell its majority stake in the urban basic cable channel, and Perry’s in early talks with them.
Along with BET, Paramount is seeking to sell its majority stake in BET+ and VH1. If Perry does acquire the stake, the whole majority ownership of the BET brand would be his. Presently, the movie mogul has a BET Media Group minority stake, which consists of BET Studios, VH1, BET+, and BET.
Minority stake ownership aside, over the years the Diary of a Mad Black Woman writer has produced a slew of projects for both BET+ and BET.
Tyler Perry About to Own BET? Here’s What We Know
Reportedly, Scott Mills, Paramount Global’s Chief Executive Officer, leads the way as far as selling off the company’s majority shares in BET. It’s said Paramount will sustain already active commercial agreements by holding onto a minority stake (providing the deal gets closed).
If the majority share of BET+ goes to Perry, this would mean he could reinvent it and attract much more advertising revenue. Advertisers seeking to accommodate African American viewers would jump for joy if Paramount let go of BET and the channel was entirely under Perry’s thumb—this would permit them to advertise more directly to consumers that are African American.
In 2019, BET Networks and Perry’s Tyler Perry Studios unveiled BET+, with a declaration that during its initial year, it will feature fresh original content every month. Perry has launched shows such as The Oval, Bruh, Sistas, and others via BET+.
What are your thoughts on Tyler Perry owning the BET brand & the potentials? Sound off in the comments!
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