In print from 1987 to 2012, Word Up! Magazine was an iconic teen magazine that focused heavily on Hip-Hop, and was even shouted out by Biggie on his 1994 hit “Juicy,” where he rapped: “It was all a dream; I used to read ‘Word Up!’ magazine.” Now, Notorious B.I.G.’s estate is helping spark the Word Up Magazine relaunch.
Bringing things full circle, the late rapper’s estate and beer giant — who announced a partnership back in 2021 — revealed on Wednesday (August 9) that they will be tag-teaming a limited-edition revival of the magazine.
Drawing parallels to the lyrics from the “Ready to Die” track, the issue will “share innumerable stories of grit and resilience exemplified by Biggie himself, as well as his lasting legacy that continues to inspire Hip Hop artists to this day,” according to a press release.
The Notorious B.I.G. Estate & Budweiser to Bring Back Classic Magazine With Word Up! Magazine Relaunch
The drop will include an opening verse from Biggie’s mother, Ms. Voletta Wallace, as well as excerpts from industry veterans like Word Up!‘s founding Editor-in-Chief Gerrie Summers. It will also feature handwritten lyrics, rare photos, personal memorabilia and untold stories about The Notorious B.I.G. that showcase his lasting impact.
The collectible mag will be released on September 13 to coincide with the 29th anniversary of Ready to Die, with 5,000 copies being available at select locations in Atlanta, Los Angeles, New York City, Philadelphia, Detroit and Chicago.
In a statement about the partnership, Biggie’s mom Voletta Wallace, said: “As we celebrate the 50th anniversary of Hip Hop and its cultural impact on our world, we’re excited to honor Christopher’s legacy and continue bringing his music to a new generation of fans.
“While his art is timeless, we’ve been working with Pepsi to commemorate my son’s artistry and connect his music with the sounds and artists of today. We hope fans will enjoy it as much as we do.”
Meanwhile, it was also recently announced that Biggie’s son CJ Wallace has partnered with TIME Studios for a new documentary chronicling his father’s life. Understanding Christopher Wallace will provide an intimate look at the life of one of the greatest rappers of all time from the perspective of the son who never got the chance to know him.
Image Credit: Raymond Boyd / Contributor | Getty Images
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