Jay-Z’s “The Story of OJ” Premieres On YouTube
Jay-Z’s 4:44 hasn’t even been out for a full 7 days and it’s already reached platinum status. Not only that, but the video for the album’s first single, “The Story of OJ”, is finally available to watch. The Jay-Z and Mark Romanek-directed animated video started out as a Tidal exclusive, but is now on YouTube for everyone to watch.
The animation used in the video seems to be a reference to Looney Tunes and Merrie Melodies cartoons known as the Censored Eleven. It highlights racist tropes and imagery that was popular in the entertainment industry between the ’30s and ’50s. According to Jay, the song itself is about being black in america and black wealth.
“‘The Story of O.J.’ is really a song about we as a culture, having a plan, how we’re gonna push this forward. We all make money, and then we all lose money, as artists especially. But how, when you have some type of success, to transform that into something bigger.”
Watch Jay-Z’s Video For “The Story of O.J.” Below:
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