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Rihanna’s Savage X Fenty Said to Be Opening Physical Stores

  • October 6, 2021
  • Ashley Blackwell
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Ladies and gentlemen, get dressed and grab your coins because Savage X Fenty stores are coming to a block near you!

According to the leading lingerie brand’s co-president and chief merchandising and design officer, Christiane Pendarvis, there are exciting plans to open brick-and-mortars around the U.S. within the next year.

“You are actually going to see stores. I can’t tell you when [because] I’d be spoiling the surprise and the build-up. But, yeah, retail, we think, is an important component for us,” Pendarvis told Bloomberg News’ Karen Toulon. “We know that in intimate apparel, specifically, because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online. And they want to be able to go physically try the product on, touch, feel, [and] make sure they find the right size and the right fit for them.”

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Although Pendarvis wasn’t able to give an exact when or where, she did say that we can expect to see grand openings in 2022.

Savage X Fenty stores will initially be exclusive to the states, but there are talks of expansion.

The news comes only weeks after the premiere of the line’s third interactive fashion show, exclusively on Amazon Prime, which featured performances from Jazmine Sullivan, Erykah Badu, and Nas, among others.

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As if Savage X Fenty hadn’t already taken the nightwear world by storm, in August, after releasing Valentine’s Day and Pride capsules, the company officially incorporated a men’s collection on their website.

Founded in 2018 by award-winning singer and business tycoon Rihanna, Savage X Fenty is a premier intimate attire “for all genders, sizes, and backgrounds.”

Check out Bloomberg News’ Black in Focus series with Christiane Pendarvis below.

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Are you ready to shop Savage X Fenty stores in person? Leave us a comment, and let us know your thoughts on this!


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Ashley Blackwell

Ashley Blackwell is a multifaceted journalist, independent author, book publisher, and graphic designer from Alabama. With nearly ten years of experience in Entertainment/Lifestyle writing, the Southern belle has an extensive résumé that flaunts 60+ celebrity interviews (Tank, Ledisi, Lynn Whitfield, Chrisette Michele). Her bylines can be seen in a number of today's top publications, such as Baller Alert, Kontrol Girl—a sister brand to Kontrol Magazine, The Jasmine Brand, Parlé Magazine, The Curvy Fashionista, and LoveBScott, among others. When she's not penning her next article, creating for a client, or putting together a new storyline, Ashley enjoys music, reading, all things beauty, trying new foods, traveling, and spending time with her family.

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