The iGaming industry is definitely one of the fastest growing digital industries, as can be seen with new online casinos sprouting out just about every other week. Most online casinos tend to be similar in more ways than one, as they tend to tie up with industry giants who’ve already made a name for themselves with a decade or two of experience under their belts.
When it comes to payment providers and banking solutions, most online casinos partner with the big names such as Visa, MasterCard, Neteller, PayPal and Much Better. What’s more lots of casinos are now becoming crypto friendly and offering crypto players the option to use BTC, ETH and LTC.
One area where online casinos can differ in their gaming offerings by the type of customer support they offer and the channels through which it is offered.
Maybe customer service isn’t a feature that’s always taken into consideration by operators and players alike. But we’re here to tell you that this is an area that should be given high importance. If you’re an operator, you’ll be gaining points in the department of trustworthiness and reputability – something that’s highly regarded when ranking amongst competitors. On the other hand, if you’re a player, you’ll be putting your mind at rest that if you have any unanswered questions – whether it’s about a casino bonus or money withdrawals – they’ll be answered.
Four Reasons Why Customer Support is Important
Most players tend to check out key aspects of an online casino before they make a decision to register with the provider in question. The licensing information, banking details, gaming portfolio quality and customer support are generally key areas that most players look into before making such a decision.
Unfortunately, not all online casinos give such areas the importance they deserve, particularly customer support. This is why they end up losing out on many prospective players and failing in the customer retention department. So, why is customer support one of the make or break factors in attracting new players and retaining existing ones? While there are many reasons, we’ll be listing four of the main ones we feel should be given the most attention.
1. It Gives Customer a Sense of Security
A few years ago, iGaming operators could get away by just having a contact form or email address as their main channel of communication with customers. However, this was somewhat impersonal and didn’t always put players’ mind at ease. This is why customer look for more when thinking of possible scenarios where troubleshooting a problem might need more help.
Over the years, casinos have taken heed of feedback given by players themselves, where they’ve come to realise that it’s no longer acceptable to provide substandard customer care. People are seeking top tier online casinos that give players multiple ways of contacting support, be it via phone, email, chatbots and even live chat support. These features are in addition to an already existent FAQs page which should provide an exhaustive explanation of potential issues customers might encounter.
2. Immediate Access to Help is Always Appreciated
When it comes to instantaneous help, casinos are striving to offer their players various channels for this. Be it in the form of the previously-mentioned FAQs section, chatbot or best of all, live chat support.
Needless to say, speaking to a real human is always the preferred option. Plus, it’s undoubtedly the most convenient method of support that guarantees immediate answers and assistance. Time efficient and practical as they may be, when casinos deploy a live chat support bot, it often a time frustrates players as they know they’re essentially speaking to a robot that’s dishing out automated answers.
Players with more complex issues need immediate access to customer support without the need to wait hours (or days!) for an answer. An ideal scenario would be where live chat support is offered 24/7 x 365. This ensures the customer is always served in the best way possible – no matter where they’re based.
3. Investing in Multi-lingual Customer Support Goes a Long Way
Most online casinos cater to players from different parts of the world and tend to offer their services in multiple languages, from the widely-spoken English, French, Spanish, German, Russian and Hindi, to lesser spoken languages. This is precisely why many online casinos are investing in customer support representatives who speak any language possible – because they are able to reach a wider customer base.
After all, if your casino is available in a certain jurisdiction, it’s only logical to provide customer care in the mother tongue of that country, right? While it’s true English is a global language, limiting customer support to just this language – or at best providing a couple of more options – is simply not enough.
4. Preventing Negative Reviews Benefits the Casino
Players who face problems with payments, bonuses, KYC verification and technical issues often get upset and expect solutions to their problems. Failing to be provided with an answer or ‘fix’ to an issue will more often than not result in a customer feeling disgruntled and full of resentment towards the casino that provided a subpar experience. Providing a reliable and readily available customer support team can easily avoid this. And, most importantly, will circumvent any possibility of a negative review!
While the age old adage ‘the customer is always right’ is a phrase that’s very much debatable, it certainly doesn’t take away from the fact that a customer’s experience – be it good or bad – may make or break a company’s reputation. Online casinos thrive on customer satisfaction, because without depositing customers, they may as well call it a day and close up shop.
This is why failing to provide satisfactory customer care may wreak havoc and tarnish an otherwise stellar reputation. It’s worth remembering this: in this day and age, word of mouth travels fast and customers are making more informed decisions when choosing their provider. Ultimately no online casino wants to be on the receiving end of a bad review!
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