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Beyoncé Launches New 2017 Spring/Summer Ivy Park Collection

  • February 2, 2017
  • Ashley Blackwell
Beyonce in Ivy Park Collection
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The Singer Teams Up With SZA, Chloe & Halle, Yara Shahidi, Sophie Koella, & Selah Marley For ‘Ivy Park’ Campaign

Though Queen Bey literally just left the internet in shambles with the announcement of her twin pregnancy, that’s not the only thing she has on the horizon. Recently, the Lemonade singer launched the 2017 Spring/Summer collection to her co-founded activewear label, Ivy Park. Serving as a way to appreciate all female athletic body types, Ivy Park provides a sense of women empowerment. Since the debut, last year, the brand has been doing extremely well. So well that the Queen decided to offer more exclusive gear. To introduce the new clothing line additions, Beyoncé brought an all-star squad of ladies along with her, forming an appealing visual for the campaign. Let’s just say, we are totally here for it.

While the first campaign may have been a solo project, this time around, there are definitely some familiar faces to look for.  The 35-year-old has enlisted beloved singers SZA and Chloe and Halle–who are also Yoncé’s protéges, Black-ish actress Yara Shahidi, and models Sophie Koella and Selah Marley, as the new faces of the second campaign to the collection. In the one-minute video visual, the ladies channel their inner athletics, while offering words about the importance of self-love and confidence.

Featuring an array of contemporary and contrastive pieces, the collection will deliver more renewed and impressive material and prints for consumers. The sizes will range from extra small to extra large and will include everything from sports bras and tank tops to leggings, outerwear, and even accessories.

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Say hello to the new #IVYPARK SS17 collection with @beyonce Shop IVY PARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:18am PST

“We breathe the same air. We glow, even in the dark. Our curves make waves. Movement evolving forward. I know we will endure.” @beyonce for SS17 #IVYPARK. Shop at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:21am PST

Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:22am PST

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“You have to burn, you have to pay a price to get somewhere, when I think about giving up, I focus on why I want this and why I am here, I know exhaustion is the way to excellence.” Introducing @selahmarley Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:24am PST

“I see the beginning. I see the end. And I see all the positive things to come. If I distract my mind, my body can work to reach points that appear untouchable.” Introducing @sophie_koella Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:27am PST

“I want to be a powerful girl. I want be a powerful girl of colour. A powerful member of generation Z. I want courage.” Introducing @yarashahidi Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:29am PST

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Photo Creds: Ivy Park

Photographer: Zoë Ghertner

 

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The Ivy Park Collection is available for purchase at Topshop and Nordstrom, as well as other select retailers.

Ivy Park 2017 Spring/Summer Campaign Trailer:

 

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  • beyonce
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Ashley Blackwell

Ashley Blackwell is a multifaceted journalist, independent author, book publisher, and graphic designer from Alabama. With nearly ten years of experience in Entertainment/Lifestyle writing, the Southern belle has an extensive résumé that flaunts 60+ celebrity interviews (Tank, Ledisi, Lynn Whitfield, Chrisette Michele). Her bylines can be seen in a number of today's top publications, such as Baller Alert, Kontrol Girl—a sister brand to Kontrol Magazine, The Jasmine Brand, Parlé Magazine, The Curvy Fashionista, and LoveBScott, among others. When she's not penning her next article, creating for a client, or putting together a new storyline, Ashley enjoys music, reading, all things beauty, trying new foods, traveling, and spending time with her family.

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