Beyoncé Launches New 2017 Spring/Summer Ivy Park Collection

The Singer Teams Up With SZA, Chloe & Halle, Yara Shahidi, Sophie Koella, & Selah Marley For ‘Ivy Park’ Campaign

Though Queen Bey literally just left the internet in shambles with the announcement of her twin pregnancy, that’s not the only thing she has on the horizon. Recently, the Lemonade singer launched the 2017 Spring/Summer collection to her co-founded activewear label, Ivy Park. Serving as a way to appreciate all female athletic body types, Ivy Park provides a sense of women empowerment. Since the debut, last year, the brand has been doing extremely well. So well that the Queen decided to offer more exclusive gear. To introduce the new clothing line additions, Beyoncé brought an all-star squad of ladies along with her, forming an appealing visual for the campaign. Let’s just say, we are totally here for it.

While the first campaign may have been a solo project, this time around, there are definitely some familiar faces to look for.  The 35-year-old has enlisted beloved singers SZA and Chloe and Halle–who are also Yoncé’s protéges, Black-ish actress Yara Shahidi, and models Sophie Koella and Selah Marley, as the new faces of the second campaign to the collection. In the one-minute video visual, the ladies channel their inner athletics, while offering words about the importance of self-love and confidence.

Featuring an array of contemporary and contrastive pieces, the collection will deliver more renewed and impressive material and prints for consumers. The sizes will range from extra small to extra large and will include everything from sports bras and tank tops to leggings, outerwear, and even accessories.

Photo Creds: Ivy Park

Photographer: Zoë Ghertner

 

The Ivy Park Collection is available for purchase at Topshop and Nordstrom, as well as other select retailers.

Ivy Park 2017 Spring/Summer Campaign Trailer:

 

Ashley Blackwell

Ashley Blackwell is an entertainment writer and social media content creator whose only goals are to keep soaring for success. Born in the bible belt of the south, Alabama, her passion for writing rapidly grew at an early age. With a strong imagination and a love for the pen, Ashley used writing as a platform to express herself. Starting out doing freelance lifestyle blogging, Ashley soon discovered her love for entertainment and pop culture. She then went on to write for a variety of popular online publications such as Baller Alert, Kontrol Girl—a sister brand to Kontrol Magazine, and Polish Magazine. She is now a proud writer, celebrity interviewer, and editor for Parlé Magazine. Aside from writing, Ashley enjoys music, reading, all things beauty, traveling, and spending time with her family.

Ashley Blackwell has 507 posts and counting. See all posts by Ashley Blackwell

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