Walmart Pulls Juneteenth Ice Cream Due to Social Media Backlash

Walmart pulls Juneteenth ice cream from shelves. Walmart decided to create a Juneteenth ice cream to celebrate (capitalize cough cough) the holiday. The Juneteenth ice cream was ‘unique’ in that it was ice cream with red velvet and cheesecake swirl to ‘commemorate’ the holiday.

Juneteenth Ice Cream Controversy Explained 

Walmart received extreme backlash from the Juneteenth ice cream for many reasons. First off, Juneteenth is a time for Black/African Americans to celebrate the official end of slavery. While slaves were freed under the Emancipation Proclamation on January 1, 1863, slaves in Texas didn’t know they were free until federal troops came in to enforce it on June 19, 1865. Though slavery was not completely abolished until the 13th Amendment, which came six months later, Juneteenth has come to symbolize the end of slavery, according to NBC News. Secondly, not many people even knew about Juneteenth until it became a national holiday on June 15, 2021.



So, for Walmart to make an ice cream flavor to capitalize on the holiday, it’s culturally insensitive. Lastly, to add insult to injury, Walmart added a trademark symbol next to Juneteeth on their ice cream, which makes Walmart not only insensitive but greedy AF.

Juneteenth — which officially falls on June 19 — marks the day in 1865 when enslaved Black people in Texas were freed with the arrival of federal troops, nearly two-and-a-half years after the signing of the Emancipation Proclamation. Though slavery was not completely abolished until the 13th Amendment, which came six months later, Juneteenth has come to symbolize the end of slavery.




Social Media Reactions

Social media did not respond well to Walmart’s Juneteenth ice cream.








Due to the social media backlash, Walmart decided to pull the Juneteenth ice cream from the shelves with an official statement sent to Fox Television stations.

“Juneteenth holiday marks a celebration of freedom and independence,” the company said in a statement to FOX Television Stations. “However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.”

A Twitter user also claimed that Walmart allegedly stole the Juneteenth ice cream idea from a black-owned ice cream business and didn’t give the originator proper credit.


Needless to say, the Juneteenth ice cream was a $h!t show and people are happy that it’s being pulled from Walmart’s shelves. What are your thoughts on Walmart’s Juneteenth ice cream? Leave a comment below.

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