In case you haven’t yet heard, Rihanna’s Fenty x Puma is back like it never left with it’s first drop of the Avanti Sneaker.
Fused with Riri’s love for football and fashion, the sneaker is the first one she’s released since 2018, as Fenty x Puma was on pause for a few years. Its reportedly a unisex sneaker that was first issued in 2001, but Rihanna added her own unique flair to it.
“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic,” the musician said in a release referencing Brazilian soccer legend Pelé, who famously wore the shoe.
Chief Product Officer at PUMA, Maria Valdes, added that she and Rihanna spent some time finding the right product that spoke to the billionaire and Avanti turned out to be the perfect fit.
“It’s been such an exciting start to our partnership. We spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna. The Avanti is a PUMA classic with a unique and iconic point of view on terrace. I’m very happy to see this project come to life and even more excited for what the coming years have in store for us together,” Maria said.
Available in black and white as well as silver, the Fenty x Puma Avanti sneakers feature a “buttery soft vintage leather, a fold over tongue with a debossed and printed gold-foil FENTY and PUMA CAT logo.”
The first drop of Rihanna’s FENTY x Puma Avanti is currently available worldwide on puma.com and select retailers as of September 15. The black-and-white style is retailing for $160 while the silver one is retailing for $170.
If you’re looking for more colorways, a second drop will reportedly follow this fall so keep an eye out for that.
Image Credit: Puma
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