Multi-Grammy Award-winning producer, songwriter and executive, Rodney Jerkins has announced his latest business venture, a new Gospel/Christian Record Label called Lifestyle Music Group. Jerkins launched a partnership with Capitol Music Group last year for his own label, Evolve Music Group, which is home to R&B/pop artist Evan Ross and pop/YouTube sensation SAARA, known to her YouTube fans as Smokahontas. Lifestyle Music will now fall under the Evolve brand.

Lifestyle’s kickoff roster includes two exciting singer/songwriters: Joy Enriquez and Tim Bowman Jr. The label’s rollout begins this spring with the Jerkins-produced Bowman single “I’m Good.” A Mother’s Day release is planned for Enriquez’s first single, “Hallelujah.” Also produced by Jerkins, the single features violinist/instrumentalist Lindsey Stirling.

Lifestyle Music Group will be distributed through Motown Gospel/Capitol Christian Music Group.