Diddy Unveils New CÎROC Flavor For The Love Era, CÎROC Passion

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Once again it’s on.  The past few Summers the wonderful folks that bring you CÎROC have released new flavors to keep the vibes going.  2022 is no different.  This week, Diddy set off the Summer by inviting all to partake in “the frequency of the LOVE Era.” With his latest Instagram Post, Diddy unveiled the newest flavor, CÎROC Passion.

“CÎROC Passion is the purest and boldest expression of love, so I wanted to develop a new flavor of CÎROC that embodies my spirit and brings consumers into the frequency,” said Sean “Diddy” Combs. “To be the best, you have to be fearless and follow that fire within you; that’s why we have been leaders in innovation and believe CÎROC will remain the number one brand in the category.”

Watch the full video below:


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A post shared by LOVE (@diddy)



French Passion
1.5 oz CÎROC Passion
1 oz pineapple juice
.75 oz Hibiscus syrup
.75 oz Lemon juice
Top off with champagne/sparkling wine

Glass: Coupe
Garnish: Edible flowers

Direction: Add CÎROC Passion, Pineapple Juice, Hibiscus Syrup and Lemon Juice into a shaker. Add ice and shake for about 8 to 10 seconds. Double strain into a coupe glass, top off with Sparkling Wine and garnish.

Everyday Passion
1.75 oz CÎROC Passion
1.5 oz Orange Juice
.25 oz Campari or Cappelletti
½ Lemon Squeezed
3 oz Club soda

Glass: Highball
Garnish: Edible flowers/Mint

Direction: Add all ingredients into a highball glass filled with ice. Gently stir and garnish.


Back in March, the CÎROC Vodka Spiritz were announced.  They are in stores now.

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