Rihanna has reportedly filed a new trademark to launch a ‘Fenty Kids’ clothing line… which doesn’t necessarily mean the line is happening, but it does mean she’s considering it.
News of the trademark began circulating on social media on Friday January 27, 2023, following a tweet from trademark attorney Josh Gerben.
Gerben shared a screenshot of a filing made on January 20, 2023, for the Fenty Kids brand that would encompass clothing for all weather, bibs, underwear, footwear, body shapers and more.
Rihanna has plans to launch a kids’ clothing line.
The name?
“FENTY KIDS”
Per a trademark filing made on January 20th, @rihanna plans to offer FENTY-KIDS branded:
1. Clothing
2. Swimwear
3. Footwear
4. Baby bibs… and more 👇#Rhianna pic.twitter.com/nQwL3jMamg
— Josh Gerben (@JoshGerben) January 27, 2023
The superstar singer welcomed her first child with boyfriend A$AP Rocky in 2022, so adding a kids line to her growing fashion and beauty empire seems like a no-brainer. The pair shared the first images of their son in December while he was seven months old.
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Ahead of Rihanna’s major halftime performance at the forthcoming Super Bowl, A$SP Rocky revealed his excitement for the show, which he said is going to be “incredible.”
“Oh man, I’m just as excited as you guys, if not more”, he said in an interview with Apple Music’s Zane Lowe last month. “I’m super excited. This is huge, this is incredible. I’m so glad that my lady is back making music again and what not, and getting back out there, you know?”
He continued: “It’s incredible, especially for both of us. It’s a good year for both of us to be more active and be out there. But the Super Bowl is huge. The creative that she is, she’s going to bring it, man.”
Last week, Rihanna unveiled a new collaboration between Fenty and Mitchell & Ness to further hype up her Super Bowl LVII performance.
The Fenty x Mitchell & Ness collection supports “diversity, equality and freedom,” and features nine unisex pieces that include oversized, long-sleeve shirts, regular tees, and hoodies available in black or white.
The collection also features a swanky coach’s jacket in black that includes an NFL and Super Bowl LVII patch embroidered on the front and football and Fenty U.S.A. on the back.
Set to take place in Glendale, Arizona on February 12, 2023, the performance will serve as Rihanna’s first stage appearance since the 2016 MTV Video Music Awards, where she ran through a career-spanning medley of hits to coincide with her receiving the Michael Jackson Video Vanguard Award.
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