Snoop Dogg has made an offer to buy the Ottawa Senators.
According to Ian Mendes of The Athletic, the celebrated hip hopper has joined the team that is competing for ownership of the Canadian NHL team under the direction of Los Angeles-based businessman Neko Sparks.
An insider said of Snoop’s involvement, “He’s passionately involved. He’s coming up with ideas. And he’s legitimately excited. He wants this team.”
The Athletic reports that the Sparks-led consortium “is not intimidated” by the possibility that the franchise’s final sale price could exceed $1 billion. Uncertainty surrounds the cash contribution made by Snoop Dogg.
One of the most varied ownership consortiums in the NHL is something else the Sparks group aspires achieve. The bulk of its investors, who number more than 12, are persons of color.
Snoop Dogg Has His Eye On The Ottawa Senators
The 51-year-old musician wants to utilize his fame “to grow and amplify” the hockey team’s brand. Over 100 million people follow him on Twitter and Instagram.
Additionally, Snoop has a keen interest in “marketing hockey to families from diverse backgrounds in the Ottawa area—and beyond—who haven’t necessarily been targeted by the sport in the past.”
The source furthered, “He’s passionate about trying to make this game affordable for visible minorities and kids in low-income areas who haven’t been able to play hockey in the past. He wants to be community oriented.”
Snoop Dogg has joined a group bidding for the Ottawa Senators, per @ian_mendes.
The consortium is led by entrepreneur Neko Sparks, who hopes to assemble the "most diverse ownership group the NHL has ever seen." pic.twitter.com/GyCouUi8Xp
— Front Office Sports (@FOS) May 1, 2023
Over the past few years, Snoop Dogg has become ingrained in the hockey culture, but in the beginning of his career, he sported a Pittsburgh Penguins jersey in the “Gin and Juice” music video (1994).
The “Drop It Like It’s Hot” rapper has since participated in a number of NHL projects.
In the upcoming phase of Senators bidding, which is due in two weeks, the Sparks group will contend with the Remington Group and actor Ryan Reynolds, among others, for the franchise’s rights.
Are you enthused to see Snoop Dogg possibly own the Ottawa Senators? Sound off below!
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