There’s been longstanding debate as to whether R&B is dead or not, but if you ask us it’s alive and well. Just in time for the holidays, The Black Promoters Collective and Grammy nominated singer Keyshia Cole have announced the “Love Hard” tour with fellow crooners Trey Songs, K. Michelle and Jaheim. This tour will be one for the books as the four artists are set to give a hard-hitting showcase of their fan favorite music spanning throughout their careers.

“I am beyond excited to announce the ‘Love Hard’ tour, and to be collaborating with the Black Promoter’s Collective,” Keyshia Cole said. She added that through the tour she is looking forward to “healing through music.

“This tour is a true labor of love and I’m looking forward to connecting with my fans, sharing new memories and healing through music.”

According to the press release, the “Love Hard” tour is a celebration of “soulful melodies, captivating vocals, and powerful performances”; something that Keyshia, Trey, K. Michelle, and Jaheim deliver effortlessly. Each artist brings their own style and flavor to the stage which will create memorable performances for audiences and fans nationwide. As the leader of the pack, Keyshia is set to bring her a-game as per usual.

“Keyshia Cole ignited the music scene with a passion in R&B reminiscent of the soul singers of the past. Her captivating tone and lyrical prowess instantly drew me in, and I am thrilled to join forces with her on the “Love Hard” tour, where the legacy of soulful storytelling continues to unfold,” BPC President Shelby Joyner said.

The artist presale began today at 10 AM via the code “DIAMONDS.” Local, Venue, and Promoter presales begin tomorrow, December 14, from 10 AM to 11:59 PM via the code “BPC.” On Friday, December 15, tickets will be available to the general public starting at 10 AM. As of right now, fans can purchase tickets here.

Image Credit: TreMedia

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