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Kai Cenat Becomes First Streamer To Land Partnership With Nike

  • February 9, 2024
  • Amber Alexander
Kai Cenat Nike Partnership
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Kai Cenat has announced that he landed a partnership with Nike, making him the first streamer to do so with the sportswear giant. Cenat made the exciting announcement via one of his latest livestreams.

“I would like to announce that we are officially a part of the Nike family,” He said while all smiles during the stream. This has been a long time waiting.”

He continued, sharing with viewers that when Nike hit him up to be part of their “family,” he was in utter disbelief.

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“When I first got the call to be a part of the Nike family bro, I literally couldn’t believe it,” he said. “It literally didn’t feel real bro.”

Further details of the partnership weren’t revealed, but Kai did state that he’ll be doing something huge with the sportswear brand soon.

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“This weekend, we’re doing something big with Nike–I told y’all I’m doing an IRL (in-real-life) stream in Vegas–and we are going to be doing something huge with Nike bro, and I’m just so excited because like bro, Kai x Nike–I just would never ever think of it bro.”

Cenat will also be a part of the NBA All-Star Celebrity Game for Team Shannon (Sharpe) on Feb. 16, so fans speculate that he’ll be wearing Nikes at the event.

“IT’S TIME….CAN’T LET YALL DOWN OMG @NBA,” the Bronx native and gaming wiz shared via X, formerly known as Twitter, on Feb. 7.

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IT’S TIME….CAN’T LET YALL DOWN OMG😤 @NBA pic.twitter.com/CsJCQyABHb

— AMP KAI (@KaiCenat) February 7, 2024

ESPN will air the All-Star Weekend event, which is set to take place at the home of the NFL’s Indianapolis Colts, Lucas Oil Stadium.

Cenat was also personally invited to the Super Bowl by R&B superstar, Usher, who will be performing at the annual game. It looks like he’ll be having a great time in Sin City.

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Congratulations to Kai Cenat for his major new partnership with Nike brand!


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