McDonald’s restaurant owners are not among the people loving the new Cardi B & Offset McDonald’s meal. Franchisees unhappy with McDonald’s?! Here’s why…
The superstar hip-hop couple partnered with the fast-food giant for the latest in its “Famous Orders” marketing campaign, but their celebrity-branded meal has received backlash from some restaurant owners who say the Hip-Hop stars don’t align with the brand’s values.
According to The Wall Street Journal, more than 1,000 McDonald’s franchisees, including some operating in Southeastern and mid-Atlantic states, have declined to promote the Cardi B & Offset McDonald’s meal due to growing concern about being associated with the artists.
Several restaurant owners have contacted McDonald’s corporate division in recent weeks to argue that the rappers’ lyrics and lifestyles could hurt the company’s “family-friendly” image. Some even encouraged their fellow franchise owners to remove advertising and merchandise associated with the meal from their stores.
Franchisees Unhappy with McDonald’s Cardi B & Offset Meal’ — Here’s Why
The Cardi B & Offset meal was released to coincide with Valentine’s Day and includes: (1) cheeseburger w/ BBQ Sauce, (1) quarter pounder w/ cheese, (1) large fry (1) apple pie, (1) large coke, and (1) large Hi-C Orange Lavaburst. The couple even appeared together in a commercial that ran during this year’s Super Bowl.
https://www.youtube.com/watch?v=C_LpH8qdT6g
McDonald’s has pushed back on the criticism, saying that Cardi and Offset’s promotion has generated widespread support and excitement from its franchisees.
“Across our marketing, we’re focused on putting McDonald’s at the center of culture”, said McDonald’s U.S. Chief Marketing Officer Tariq Hassan, noting that the campaign has brought in significant business.
Their meal follows a string of high-profile celebrity-endorsed meals with Travis Scott, Saweetie, BTS, J Balvin, and Mariah Carey. None of which received any resistance from McDonald’s restaurant owners at the time of marketing.
What do you guys think? Are these franchise owners discriminating against the Cardi B & Offset McDonald’s meal? Let us know in the comments.
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