Actor/producer Mark Wahlberg and entertainer/business mogul Sean “Diddy” Combs have inked a deal to launch performance water AQUAhydrate. In a statement released yesterday, AQUAhydrate stated that the two celebrities will work collaboratively with former president of Fiji Water and current AQUAhydrate CEO John Cochran to oversee business strategies. The two will also be responsible for securing retail partnerships, such as the recently acquired distribution agreements with GNC, Safeway, and Kroger.
AQUAhydrate, is a performance water that boasts of containing a combination of electrolytes, minerals, and a pH level of 9+. Last year, the company was voted BevNET’s Best of 2012 award for Best Product Revamp.
“This is a truly innovative company, and I’m thrilled to be part of it,” said Wahlberg. “We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”
Combs stated, “As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with.” He added, “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”
The company has also obtained a partnership with the Los Angeles Clippers to distribute their product to team members both on and off of the courts. AQUAhydrate has attracted the attention of athletes and consumers alike for all of its performance benefits without the calories and sugars of other sports drinks.
The company currently has thousands of distribution points throughout the US and has sights to expand to Asian and South American markets.
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