Deep in the throes of a playoff run, Ja Morant continues to make a name for himself. So the timing is perfect for a collaboration with Beats by Dre. In their latest campaign, Lil Baby delivers a inspiring rap about the NBA’s Most Improved Player of the 2021 – 22 campaign. The 90 second rap is titled, “Dark Mode,” with Lil Baby and Ja Morant both appearing in the visual.
“Ja has been one of my favorite players to watch. We’ve been locked in,” Lil Baby says of the collaboration. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”
Ja Morant was recently signed as an ambassador for Beats. In the new campaign, Lil Baby sports Beats Studio Buds in Moon Gray and Morant wears Beats Studio Buds in Sunset Pink, available exclusively at Target.
Watch Lil Baby and Ja Morant in “Dark Mode” below:
The monochrome campaign will air during Game 3 of the NBA Playoffs between the Memphis Grizzlies and Golden State Warriors
Brand: Beats by Dre
Creative Direction: Translation
Production: Love Song
Production: Quality Films
Edit: Trim / Cosmo Street
Color: Company 3 London
Finishing: The Mill London
Sound Design and Mix: Barking Owl
Music: Lil Baby (Motown Records)
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