Wait, Drake has aligned with Shopify? That’s right, he’s getting that e-commerce bread now.
Drizzy is perhaps best known for his top-charting songs, but as a side gig over the past ten years, the Toronto native has also built up a bonafide retail empire.
His strategy has been a little out of the ordinary, and his primary e-commerce site is based on his $100 million estate in Canada, The Embassy.
Fans may explore numerous virtual rooms filled with merchandise to purchase instead of scrolling through the typical grid of product listings, all supported by Shopify’s e-commerce platform.
The latest addition was a group of goods that Drake chose and customized, but which were produced and delivered by other Shopify vendors using a brand-new tool called Collective.
Drake Hustling Virtually With Shopify
In regards to Shopify’s second-quarter earnings call, the e-commerce company’s President, Harley Finkelstein, stated, “We can actually match incredible content creators that have massive audiences with incredible brands.”
One of the company’s newer business-to-business initiatives is called Shopify Collective, and on the call on Wednesday, Finkelstein emphasized how many new B2B capabilities have been introduced just in the past year.
“We know that there’s pent-up demand to use Shopify for B2B, and so you’re seeing us announce new things like Collective,” said the executive.
It should be noticed that Collective does not have the interactive design of the 6 God’s store. The more technical job of Shopify in this situation is to link manufacturers and brands with customers online.
Are you going to purchase some merch from Drake via Shopify? Comment below!
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