Russell Simmons’ Next Venture Is Hip-Hop Music The Scenario
Russell Simmons has done a whole lot in his lifetime, and now he will be making his theatrical debut, at least behind the scenes. Simmons is teaming up with Def Jam’s parent company Universal Music Group to produce a hip-hop musical titled The Scenario. The title inspired by the A Tribe Called Quest track of the same name. So with that, the project is already off to a promising start.
“I want everyone to see it,” Simmons told the New York Times recently. “I want kids in the ’hood in Detroit to see it. I want sophisticated theatergoers in New York to see it. And they’re going love it whether they’re 50 or 14.”
The musical is going to be more similar to a concert than a Broadway show, according to the business mogul. The story of the piece is going to follow a few different artists as they “struggle and evolve.” In addition, the experience is going to be a bit more interactive with the audience. Sounds like we’re going to be getting a truly unique live experience. “There’s a lot of technology that we’ll be using to connect the audience and the stage in a way that Broadway hasn’t done,” he added.
“There’s a lack of insight on the part of the gatekeepers and the producers of content,” Russell Simmons said. “I can go anywhere and hear hip-hop. I think Hamilton does help them buy in, but it’s overdue. It’s long overdue, and I’m excited that I’m part of it.”
Apparently songs from artists like Drake, Kendrick Lamar, Kurtis Blow as well as the Sugarhill Gang are being strongly considered for the production.
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