Why Fashion and Non-Fungible Tokens are Trending Together
Non-fungible tokens are the digital response to asset management. All profitable industries are taking notice of the trend in blockchain technology, and fashion is no different. The fashion industry is constantly changing and evolving to keep up with modernity. Whereas NFTs are digital ownership certificates that are unique and cannot be replicated, this makes them perfect for use in the fashion industry, where each piece of clothing is special.
Tell Me About Blockchain
Because the underlying blockchain is the critical component of NFTs, allow this author to explain its significance. The “chain of blocks” (inherent in the name) act as a ledger, noting the establishment and subsequent sale of any token or asset. This prevents counterfeiting or theft of an item, as the secured blockchain is constantly keeping memory and record. In fact, these ledger entries, are openly transparent for everyone to follow and see on the Internet. Thus, NFTs can be used to create one-of-a-kind fashion items that can be sold or auctioned off.
Italian luxury goods provider, Dolce & Gabbana, has been an extraordinary presence in the world of fashion. In late 2021, D&G released a record-breaking NFT collection of 9 collectibles. The minting and sales occurred on the Polygon platform via a virtual marketplace known as UNXD. The priciest item went for over $1 million. Known as “the glass suit”, the tuxedo is made of 15% Swarovski crystals and 85% Murano glass. The draw for customers is exclusive access to a high-end goods retailer, as well as material ownership of the actual garment that is tailored for each individual proprietor.
Tell Me About Fashion NFTs
So how is the fashion industry using NFTs to benefit new and old customers? These are a few ideas:
• Use NFTs to create digital fashion collections
• Use NFTs to establish virtual fashion shows
• Use NFTs to dress cosmetic skins of avatars in video games
Nike, for instance, has purchased an NFT studio named RTFKT (pronounced Artifact) already known for housing physical and digital collectibles for users. Now the cheapest minted item in Nike’s NFT portfolio costs more than the priciest physical Nike merchandise, highlighting the major profitability of blockchain technology.
Tell Me About Profits in Fashion Collectibles
With the foundation of their inaugural collection, Dolce & Gabbana fans witnessed the creation of #DGFamily, the NFT community with personal access to the fashion giant. This exclusivity is a marker for those with large stakes in Ethereum to make huge trades. In addition, #DGFamily is the first to know of D&G events, on the web and in person. This kind of marketing that gives the customer proximity to their preferred brand has a proven track record of exceeding sales revenue for a firm. Furthermore, NFT owners can resell their portfolio assets for profit, similar to the resale value in reality.
NFTs are a new and exciting way to collect and trade fashion items. While the extent of NFTs in the sartorial industry is not yet known, there are already a few popular fashion NFTs that are worth following. By getting in on the floor price of these NFTs, you can become an early adopter and collect some distinctive and rare items.
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